Product (Red) has become very popular this year. Why wouldnt it? The idea is perfect, buy clothes for yourself or as a gift for someone and %10 of the money goes towards people in need with AIDS.
Product (RED), founded by Bono and Bobby Shriver in 2006 to engage consumers and the private sector with its marketing prowess and funds in the fight against AIDS. Money raised from (RED) Products goes to the Global Fund to fight AIDS, TB and Malaria.
Tis The Season To Be Giving
Planning on buying all my friends and family clothes and things from product (RED) I went to Gap where they sell a lot of (RED) clothing. I was so dissappointed to see how much Gap is ripping people off for this charity. The shirts were so over priced I could not afford to buy one for everyone on my list. This was frusterating because, Gap is not taking %10 of the products cost and giving it. Instead they are charging an extra %10 for these (RED) products so they do not lose a single penny. As a consumer, you pay for the shirt you want and then give to charity. The shirt or whatever you buy from product (RED) is not going towards charity. To me, this defeats the purpose.
I Am Not Against (RED)
In fact I love the idea, I am just slightly bothered by its over priced products. I feel like its benefiting the wrong people, it should be benefiting the people with AIDS in Africa but instead its benefiting the Gap more than anything else. Apple supports (RED) products by selling a (RED) iPod nano, but the price for that nano did not go up what so ever, it is the same price as all the other nano’s its size.
This iPod Rocks